Exponent Beauty

Modern, sustainable, and ethical skincare products

Written by

Jin Kim

Published on


1 min

Get a 20% sitewide discount using code: ALUM20.  

Exponent Beauty is the first skincare system that protects active ingredients for optimal doses of skincare at peak potency. Research has shown that the pre-packaged and water-based products that we buy off the shelf start degrading right after they are manufactured – up to 40% in just 6 weeks.

See video policy below.

Exponent’s patented skincare system includes a line of five serums that are dermatologist-recommended and clinically proven to reduce fine lines and wrinkles, to increase brightness and radiance, and to firm skin without irritation.

Alumni Ventures is pleased to be supporting Exponent alongside other venerable investors like Unilever Ventures and Founders Fund. As a Certified B Corporation, Exponent is proud to use the power of business to build a more inclusive, sustainable economy.

Exponent was Founded by Liz Whitman, a beauty industry insider who spent 15+ years retailing “potent” clinical skincare products before having her A-HA moment while President of The Red Door by Elizabeth Arden. She realized that estheticians optimize precious active ingredients by mixing skincare fresh, in the moment. This led her to question: how effective can pre-mixed retail products be?

Whitman has previously founded two startups. She holds a BA from Harvard College and an MBA from Harvard Business School.

AV Funds invested in Exponent: Nassau Street Ventures and Total Access Fund

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